Jollibee is known in the Philippines for its popularity with the children. Since the time that Jollibee started, it has been always for the children. From its menus such as Jolly Hotdog, ChickEnjoy, YumBurger, you'll see that the younger generation are what they are mainly made for. But even though this is what they're built for, Jollibee can still sate everybody's hunger for authentic Filipino style American dishes.

As far as we can remember, <a href="http://www.expressregalo.com/category.aspx?scid=67&cid=14">Jollibee philippine</a> provides us with the most delectable fast-food products, but did it ever occur to you what Jollibee is selling more than 3 decades ago? And no, it's not hamburgers or deep fried chickens, but instead they were selling ice creams. Jollibee was an ice cream parlor at Cubao in 1975 with Jolibe as the original name.

But after sometime, seeing as though they needed to do some changes on their business, they decided on employing the services of a management consultant named Manuel C. Lumba. Lumba suggested to shift their business from ice cream parlor to hamburgers after his studies showed that a much larger market was waiting to get tapped.

Since their business shift, Jolibe became more of a hit because of their hamburgers. After this successful turn, Lumba next reformed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee. The Jollibee mascot was conceptualized by Lumba inspired by local and foreign children's books. Then Lumba next created the product name "Yumburger" as well as the name "Chickenjoy".

Then the stores were re-designed, their services transformed into a full self-service, and their fast food operations have included drive thrus. Not long after, Tony Tan and Manny Lumba went on an observation tour in the United States, attended food service and equipment conventions. Tony Tan put Manny Lumba on center stage by putting him in charge of franchise development.

Jollibee have gotten so big that they have decided on incorporating some expansions and acquisitions on other fast-food restaurants. On 2000, Jollibee acquired Chowking, allowing Jollibee to be part of the oriental quick service restaurant segment.

Similarly, <a href="http://www.expressregalo.com/category.aspx?scid=67&cid=14">Jollibee philippine</a> also acquired Red Ribbon Bakeshop on 2005, another popular fast-food restaurant in the Philippines. In 2006, Jollibee acquired the Délifrance which further expanded its penetration in the food service industry particularly in the French cafe-bakery, a growing segment of the Philippine food market.

Now, the Jollibee Philippine has become the biggest fast-food chains in the world with an overall count of 1,466 stores in the Philippines namely Jollibee, Chowking, Greenwich Pizza, Red Ribbon Bakeshop, Délifrance and Mang Pepe. It had 191 stores overseas.

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